The Top Marketing Software That Will Boost Your Business

Marketing software is used by most businesses to actively market their brands on web channels, emails and social networks. The main advantage of using marketing software is that it allows you to personalise many marketing campaigns. Most companies encounter problems when it comes to choosing suitable software. Therefore, in this article, you will get to learn the top software for marketers in 2018.

1. Infusionsoft.

It is among the leading software currently. The good thing is that it has brilliant features,
affordable and you are given enough trial period by the vendor to test it at no cost. Currently,
many businesses use this app to improve their sales, organization and saving time. Whether
you are running an online business or a physical store, the software can work correctly. It is a
solution that can be used to automate tasks that are repetitive and aid you in building solid
relationships with your clients. It also enables you to populate all daily activities and customer
interactions in one place. The main advantage of Infusionsoft is that it brings together an inventory,
marketing management, opportunity, and order in one system.

2. Marketo

Since Marketo is a big marketing automation company, it makes it easy for you to launch and
manage marketing campaigns. Marketo is a tool that provides marketers with all that they need
including automation of inbound marketing, social media marketing, sales and marketing platforms
and analytics. Therefore, if you are looking for a reliable marketing tool, Marketo should be on
top of your list.

3. Vocus.

It is a cloud-based marketing software which assists you in acquiring new clients and retaining
the old ones by enabling you to be able to reach them easily and quickly via social media and
other online media channels. In today’s world, everyone is active on social media, therefore
the moment you get a tool that can help you reach clients via social media you are heading in
the right direction. Vocus provides you with a suite of tools to integrate social media marketing,
email marketing and effective personal relations. When you get Vocus for your business, you do
not need to invest in an email marketing agency.

4. Yesware.

Yesware is an email platform which allows helps the sales people to manage and track all
emails quickly and as a result, close more deals. The platform has extra capabilities like
email analytics and providing data on user engagement. Because Yesware can synchronize
with other apps like Oracle and Salesforce, you end up saving time and increase efficiency.

5. Moz

Moz is a common SEO app that uses all research tools to improve your brand’s search engine
optimization. In any business, SEO is crucial because it shows your presence on the internet.
Moz is a preferred tool since it offers top SEO tools under one roof and on top of that offers
you the knowledge of how to use these tools effectively to make your company profitable.

Most businesses use Moz to attract traffic to their respective websites. Another advantage of
Moz is that it can help you keep an eye on prominent competitors in your industry by collecting
information. For you to succeed in your industry, you have to be in check with what your competitor
are doing, and try to do it better than them.

Conclusion

For your business to become successful, you have to pay attention to your marketing efforts.
Consider the tools mentioned in this article for your business, and you will be able to win new
clients and retain the old ones as well. Invest in the right tools after researching each one of them.
Ensure you get tools which will perfectly suit your organization and help increase productivity.