Wednesday, March 14, 2018

7 Tools You Should Know About For Your Small Business


Having the right tools is crucial in business. Without them, you will not keep up with the
internet and digital revolution happening. However, you need the strategies that are proven
to work and help you avoid pitfalls. So look at the tools below that can grow your company
to the next level this year and beyond:


CRM


Knowing who your customers are is the first step to business success. But if you don't
have a central database to put their information into, this is difficult. That is why CRMs are
so powerful. They allow you to update customer contact information, as well as put notes
such as where they are in your sales funnel. This guides the sales people and lets them focus
on selling instead of remembering every last detail about customers. They can still prime
themselves with reminders before a call, but they don't have to store it in their head, giving
you a double benefit. Finally, customer service agents can provide better and faster solutions by
having context on the customer that they can access anywhere in real time.


Marketing Automation


Marketing is a crucial element of business. Without marketing, no one would know who you are.
But you need to be smart about how you approach it. You can't afford to do everything manually.
Great marketing automation software lets you schedule posts, emails, and collect data such as
conversion rates and engagement for later use as your refine your marketing.


Autodialers


It takes several seconds each time your sales team dials a new number. This may not seem
like a whole lot, until you add it up. Over the course of a week or a month this could mean hours
of lost time doing something that is not needed. Autodialers allow you to make more calls and get
more sales without having to stress about finding a new number each time.


Lead Gen Services


If you find yourself falling behind in your business, it might be because you're trying to do too
many things at once. If you outsource lead gen, you can focus more on other things. For instance,
you can just come in to close deals instead of cold calling for hours.


Security


Security is important today. No longer are paper documents your biggest threat of espionage.
One simple hack can be devastating, so make sure your firewalls and network engineers are in
place to handle potential threats.


Project Management Software


Managing projects is difficult. But you can alleviate a lot of this difficulty with the right approach.
Software that helps project managers communicate with their designers, programmers, and other
team members saves time and money all at once. And you can access the software from any smart
device connected to the internet, meaning your team can be all around the world.


Business Intelligence Reporting


BI is the art of looking at the data you have collected in your company and making smart decisions
with it. If you have reams of data but no approach as to how to do something with it in the future,
then it is wasted time and energy for your data scientists and managers. Using BI reporting tools
allows you to take this raw data and turn it into visual reports that makes sense to anyone reading
them. Then, you can better analyze the data and make decisions faster than you were before.

When it comes to small business, it is a competitive market today. In the digital world, every
move you make matters. To compete, you need to have the right tools and strategies that are
proven to work. Otherwise, you risk losing out to the other companies in your market. So don't
fall behind. Instead, use the tools above to get the most out of your market so you can enjoy
higher profits and marketshare.

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