Smart, forward-thinking businesses have realized just how powerful social media is. It offers a place to promote ideas, share marketing, and make branding possible. One way to leverage the power of this medium is to become a social media influencer.
While you might think you don't stand a chance of influencing customers through social media, think again. Using tried and true methods can make you into a social media influencer, allowing you to build a strong social chain to grow your brand and engage your target audience.
Position Yourself as an Expert
To become an influencer, you need to give people a reason to interact with you on social media. Positioning yourself as an expert in your field is one way to do this. If you have been in the same business for a number of years, you have the knowledge and expertise to do this. You can share your knowledge and answer questions for potential customers.
Pick Your Social Media Channels Carefully
There are dozens of social media channels out there. You need to concentrate on two to four of those channels for maximum effect. Pick the ones where your target audience is more likely to be. For example, Facebook is where both men and women hang out. Women tend to use Pinterest more than men. Teens prefer Instagram. LinkedIn is great to connect with other businesses.
Another part of picking your channels is what are you most comfortable doing. If you want to do videos, YouTube is your channel. If you like written content more, Facebook is a good choice.
Creating Content
All of your content should add value for your readers. Having content shared in a logical thought out manner is even more valuable. Know who your audience is and how you can appeal to them. Know the purpose of sharing information with them.
Be creative. There is a lot of people sharing content. For yours to stand out, it needs to be unique and attention grabbing. Pay attention to what others are doing and see if you can use that as an inspiration.
When you have your unique vision in mind, create a list of content ideas that you can use for the next two or three months. Put it on a calendar and start creating content.
Share Content Regularly
When you are sharing content of value, people want more. Posting content on a regular schedule makes people come back to see what else you have to say. If you post content irregularly, you will find that your followers will go elsewhere for their information.
Build Your Circle of Influence
Contact other brands in your industry via social media. Communicate with them. Share ideas. Like their ideas. Make comments. This raises your profile in the industry.
Become a regular contributor to forums, group pages, and fan pages for all things related to your industry and brand. Don't push your brand. Share your expertise. Just have a signature line which identifies your brand and provides a link or contact info.
Share your content where appropriate. Reach out to industry publications and see if they would like to link to your content or if you can contribute something unique to them.
Repeat, Repeat, Repeat
Once you start to build a following, just continue to repeat the same steps above.
Always have a rich list of content ready to go for the next couple of months. Share content at least two or three times per week. Position yourself as an expert as a knowledgeable Senegence Distributor in forums and similar group settings.
You will find your following will continue to grow as you develop a stronger social chain. Always remember that your followers are the ones that give you influence, not the other way around. Respect them and their opinions.
No comments:
Post a Comment